“The biggest issue startups face is the fact that most great ideas tend to be counterintuitive. Validation of a startup idea is hard work. Startups fail either because of a wrong assumption, bad execution or lack of market. By doing the work incrementally and using Customer Development and MVP design patterns and frameworks you can validate your ideas faster and with less wasted resources.”
For all who ever wondered how can an idea for product or service get validated in just 10 days, we are giving the opportunity to find an answer to that question.
MVP methodology is heavily influenced by “Four Steps to the Epiphany”, “Lean Startup”, “The Mom Test”, “Cracking the PM Interview” and “Sprint”. It borrows principles from them and puts them in line with just building a Minimum Viable Product – nothing more and nothing less.
MVP DEFINITION SPRINT PLAN
This 10 days sprint plan is designed to prevent you from making mistakes and speed up Your product launch. Scaling too fast without the right strategy, market and customers are why startups usually fail. We want you to avoid falling into that pit
This framework explained day by day can help you define your problem statement, your target audience and unfair advantages on the market. With that in mind, you’ll be ready to build your one MVP with a minimal set of feature needed for the market.
Validate your idea – make your product ready for scaling and growth!
Day 1 – (Problem Statement)
Let’s say you’ve started on Monday. Today’s structured discussions should create a path for the sprint week. In the morning, you and your team (if you have co-founders or other team members) should start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge.
In the afternoon, find the experts in products niche and ask to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.
Day 2 – (Solution Statement)
After a full day of understanding the problem and choosing a target for the sprint, today, you’ll get to focus on solutions. The day starts with inspiration: a review of existing ideas to remix and improve.
Then, in the afternoon, try to do a sketch, following a four-step process that emphasizes critical thinking over artistry. You should also begin planning Friday’s (5th day of sprint) customer test by recruiting customers that fit your target profile.
Day 3 – (Product Statement)
By this morning, you and your team will have a stack of solutions. That’s great, but it’s also a problem! You can not prototype and test them all—they need one solid plan.
So, in the morning, try to critique each solution, and decide which ones have the best chance of achieving your long-term goal. Then, in the afternoon, take the winning scenes from your sketches and weave them into a storyboard: a step-by-step plan for the prototype.
Day 4 – (Prototyping)
Yesterday you and your team have created a storyboard. Today you’ll adopt a “fake it” philosophy to turn that storyboard into a prototype. A realistic façade is all you need to test with customers, and here’s the best part: by focusing on the customer-facing surface of your product or service, you can finish prototype in just one day.
On Thursday, you’ll also make sure everything is ready for Friday’s test by confirming the schedule, reviewing the prototype, and writing an interview script.
Day 5 – (Mom Test)
By now, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week.
But let’s take it one step further as you interview customers and learn by watching them react to prototype. This “Mom test” makes the entire sprint worthwhile! At the end of the day, you’ll know how far to go and what to do next.
Day 6 – (Brake it than make it)
So, you’ve survived the first week but the most interesting part is coming right to your face like a reality check! Push your idea to the boundaries of the unknown!
Today you should do a revision of all you have done by now and make minimal or radical turning point to your solution map. Put your solution beyond limits of your expectations and biases. After a lunch break, you should find out what’s your unique value proposition and talk with experts, again!
Day 7 – (Day for Canvases)
Ok, you are doing well! You’ve made it to this point! Now prepare your canvases for product scanning!
All needed templates for canvases you can download here. You will find there also an MVP Canvas which is a great tool that combines your BMC/Lean and
Day 8 (Prototyping – second round)
Of course, you are tired and exhausted. But now is not the time to give up! The end is near, just 3 more days.
You filled out your Business Model Canvas and next step is to build a prototype. It’s crucial to build only necessary features, and you need to make it real. Again, don’t forget “fake it till you make it” rule.
Day 9 (Still prototyping)
Loading prototype 46% …
Day 10 (Check your solution with customers)
The last day is here! It’s time to test your solution with potential customers.
How close are you to build your real MVP?
Compress months of time into just 10 days
We believe that right methodology can help building successful and scalable startups. We sincerely hope that these framework explanations, for which we think are pretty thorough, will be helpful and useful in your further path towards getting your product defined.